Even the best of us are great at reading and performing from words on a page, but boy howdy, are we awful at describing ourselves to clients and, well, the world. I’ve been told that I’m very, very good at two things (aside from talking to myself in a padded room) thanks to my many years in face to face retail sales. Reading and learning about PEOPLE. And I’m also not too bad of a writer without having to use that nasty artificial intelli-whatsit’s to do it.
So. Here we are. You and me. Looking at BRANDING FOUNDATIONS. Where I help you find the words that you have had so much trouble finding to describe yourself via social media platforms or your website. Heck, I’ll even drill down to help find what color combinations fit the personality profile we uncovered from the session. Because, believe it or not, even the colors you choose to represent you can change a client’s perception of you.
How it works:
First and foremost, you have to click on that “Contact” tab at the top of the page - Let me know that you need my help.
We schedule a time to sit down (virtually, of course) and have a conversation. These sessions usually take anywhere from 30 minutes to an hour and a half. This really all depends on how deep of a dive we take, and just how complex things get. Also, a good conversation never goes to waste, and I don’t charge by the hour for this. I need to learn about YOU. Otherwise, this just doesn’t work.
You’re going to send me everything you’ve got: links to your website, socials, demos/reels, anything that you’ve got out there that I can see or listen to that gives me any idea of what you’re currently portraying to your clients.
I’m going to put together a BRANDING FOUNDATIONS Outline. This is a comprehensive rundown of your personality profile, where your focus should be, what color palette would serve you best, and most importantly, the words that you’d use to describe yourself to the world.
Here’s two examples of BRANDING FOUNDATIONS Outlines:
Branding Foundations Outline - Basic Dive: Where I partnered with a high-energy voice actor who needed to be able to put the thoughts their head to words. So much fun to work with, as they were so versatile and had so many facets to work with. There’s about another page and a half to this outline, that goes into more detail.
Branding Foundations Outline - Deep Dive: This has about 4 more pages attached to it, as we actually went into his current website and picked it apart to try to slam it into overdrive. From here, we even chose a new logo from scratch (a signature style instead of an icon style), two different color palettes, found that he was in need of fresh headshots.
We are still working on the site refresh, as neither of us are web designers 😆
BRANDING FOUNDATIONS Costs:
Basic Dive - $150 - “The Words”: Archetype, trait profile, branding promise, slogans, pretty much any sort of marketing/branding wording that you could use to put forth into the world to describe yourself to clients.
Deep Dive - $250 - “The Works”: The Words and a closer look at your website to spot fixes. Is your bio too long, too short, confusing, or unnecessary? Does your Hero Section say what it needs to? Does the page layout make sense? What colors match your personality? Let’s find out!